Suomen Pakuhylly Oy has been selling van shelves since 2010 through its online store Hyllytpakuun.fi. The company has its own E-Flex brand, which has already garnered over 7000 satisfied users in Finland. The product range includes suitable shelving systems and furniture for all types of vans and service vehicles.
Initial Situation
The products sold by Suomen Pakuhylly are a prime example of a product category where the best results are achieved through Google advertising. When the need for van furnishings arises, people often turn to Google first if the topic is unfamiliar to them. It's not surprising that the company has a long history of Google advertising.
"We've had Google Ads advertising playing a crucial role for about ten years, and we've worked with several partners over the years", says the company's CEO, Otto Tast.
The focus of their marketing development is a familiar one for many entrepreneurs – to increase sales.
"Our development focus has been and still is increasing online sales, and based on the results and our experience, Nostamo feels like the right partner as we aim for profitable growth in online sales," Tast explains.
Google advertising had been running for years, so the collaboration naturally began with an audit of the Google Ads account (to analyze the existing data). The audit revealed numerous areas for improvement but also aspects that had previously worked in advertising. Based on this information, the campaigns were completely rebuilt.
Results
Results began to show quickly after the collaboration started.
"The numbers speak for themselves. Results have been achieved. We also appreciate Nostamo's knowledgeable service. They address improvement areas promptly and are proactive. This builds trust," Tast says.
The results are directly reflected in the company's turnover. After 7 months of collaboration, the company, which had previously maintained relatively steady sales year after year, has seen a 31 % increase in turnover since the collaboration began.
Tast gives an unreserved recommendation for Nostamo's service.
"We recommend Nostamo to all entrepreneurs who want to see results through Google Ads. After trying with about five different partners, Nostamo is indeed the best."
