We took on a client whose Google advertising was in complete disarray. Despite efforts from several advertising agencies over an extended period, the advertising generated very few inquiries.
The advertising account was completely rebuilt. In this case, Nostamo's internally developed advertising process played a key role, along with a meticulously executed keyword analysis. Previously, the advertising had been targeted far too broadly, and little attention had been paid to the search intent of the keywords. Based on the keyword analysis, we identified the keywords with the highest commercial potential and directed the advertising towards these keywords.
The Result:
Inquiries immediately skyrocketed.
In the first month (October), inquiries increased by over 2000 percent. In November, the company's website was revamped, causing the majority of conversions to be improperly tracked. Instead of the 20 conversions shown in the bar chart, an estimated 70-80 conversions were achieved through Google advertising that month. By January, there were confirmed 70 conversions (this represents over a 7000% improvement compared to previous results).
The chart clearly illustrates the benefit brought about by continuous optimization and development of the advertising account. We can further increase conversions, as the account continually provides valuable data that, when applied, can enhance the performance of the advertising.
