Energiafiksu is a sales channel for consumer customers of Josira Oy, specializing in comprehensive energy solutions. Sales efforts focus particularly on air source heat pumps and ground source heat pumps, where Energiafiksu is the official reseller for Scanoffice Oy and operates as a Procurement Security Business in the Pirkanmaa region.
Energiafiksu became a client of Nostamo in the early spring of 2021. Prior to this collaboration, the company had not experimented with Google advertising.
"Previously, we conducted marketing in various magazines and publications without a proper long-term plan. We operated somewhat ad hoc without a thorough analysis of the achieved results," says Marketing Manager Tuomo Ahonen, describing the initial situation.
Conversion tracking was not in place before the start of the collaboration, so a comparison to the previous period cannot be made. Perhaps the second most interesting piece of information is the overall impact of Google advertising compared to inquiries coming from other channels. For companies that have been in operation for a longer time, there is already enough demand to think that one marketing channel cannot make a significant difference to the situation.
However, in the case of Energiafiksu, between April and October, 65.51% of all the company's inquiries came through Google advertising. This means that Google advertising has brought about twice as many inquiries as all other channels combined! This difference has also been reflected concretely in the company's sales.
"Collaborating with Nostamo has provided our operations with planning and long-term thinking. The positive progress in advertising is clearly reflected in our sales figures, and customers have been guided effectively to use electronic channels, which does not burden the phone service in our company, especially since we do not have centralized customer service answering calls."
In addition to optimally constructed ad campaigns, achieving good results has been aided by light conversion optimization carried out on the website at the beginning of the collaboration. Conversion optimization involves reviewing the website's texts, structure, and functionalities, and providing suggestions for improvement. We offer a similar service to all our new customers.
"Collaborating with Nostamo has gone very well, and they clearly have the knowledge of how to handle digital marketing. We can recommend Nostamo's service to others who are struggling with the challenges of digitizing their marketing efforts," Ahonen concludes, evaluating the success of the collaboration.
