Surely, all new entrepreneurs grapple with the same issue: how to generate sales when the company has no established reputation. There are a million marketing channels to choose from, and selecting the right one without prior experience is a shot in the dark. Our client, who runs an online printing business, faced the same challenges. Ultimately, they decided to initially invest in Google Ads.
Google Ads is a fantastic marketing channel because it allows you to reach a ready-to-buy target audience. This is because people use Google for information retrieval – even when they intend to make a purchase. Through Google advertising, a company puts itself out there precisely at this critical stage of the buyer's journey. And the best part is, new businesses are on equal footing with longer-established ones. This is evidenced by the company's conversion rate, an impressive 4.16%. In layman's terms, this means that out of every hundred ad clicks, an average of 4.16 visitors made a purchase from the online store. This is despite the fact that the online store has no prior operational history.
Below is a summary of the results achieved through Google advertising:
Total investment in advertising: €2131.09 Total sales generated: €12,660.93 ROI: 594% In other words, for every euro spent on advertising, there was a return of €5.94 in sales. It's important to note that not all sales generated through Google advertising can be tracked, so the actual end result is even higher. Additionally, satisfied customers tend to make repeat purchases, so there is an expectation of future sales.
In any case, based solely on these measured figures, the advertising campaign has been clearly profitable.
