Oivaltamaan Oy offers well-being focused and inspiring team coaching, lectures, and wellbeing programs for employees, teams, and entire organizations. Oivaltamaan became a partner with Nostamo in the fall of 2020 based on a recommendation.
The company had been running Google advertising for a long time before starting the collaboration with Nostamo. CEO Jaana Hautala mentions the challenges faced with advertising:
"Perhaps the biggest stumbling block for the company was that I used to plan Google Ads marketing on my own, and I didn't know how to track it, nor did I get the desired results. So, marketing budget was somewhat wasted."
First and foremost, for all our clients, we ensure that conversion tracking is set up correctly so that the results of advertising can be monitored. For service-based companies, conversion tracking practically means monitoring activities like form submissions. This tracking allows us to see which marketing channel the inquiries (conversions) have come from. This information is crucial in developing the marketing, as otherwise, the development would be like shooting in the dark.
In the case of Oivaltamaan Oy, analytics were also set up right at the beginning. The results of advertising are reported monthly, so nowadays we are constantly up to date with the results.
Another significant issue with the company's advertising was that it had previously focused only on promoting one service. From the very beginning of the collaboration, visibility was sought for all the services the company offers. These services are searched for on Google with an exceptionally wide range of keywords, so the focus of the development has been on finding the right targeting.
The progress of the development is well reflected in the fact that before starting the collaboration, there were 3 active ads in the advertising account, and at the time of writing this article, there are nearly 200 ads. Expanding the advertising account and exploring new opportunities is important for all companies, but in this case, its significance has been particularly emphasized.
The development has paid off, as the revamped advertising has helped the company find new customers. Jaana is extremely satisfied with our service.
"I strongly recommend Nostamo as a partner for entrepreneurs of all sizes."
